Principles Of Marketing By Philip Kotler 13th Edition Ppta
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Marketing Management 13th Edition By Kotler
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Marketing principles and marketing management both emphasise strategic issues . Kotler, P & Keller, KL 2009, Marketing Management, 13th Edition, Pearson . Jan 7, 2009 - Principles of Marketing (13th Edition) By Philip Kotler, Gary Armstrong Principles of. Marketing (13th Edition) Description: Today's marketing Jan 14, 2013 - Marketing Management, 14th Edition (2012), by Kotler & Keller, Pearson/Prentice Hall. (If you cannot find 13th edition can get 14th edition). with marketing, to enhance students' perception and importance of marketing in Quiz I (Oct). 5% . Principles of Marketing; Philip Kotler & Gary Amstrong, 13th Edition, . Introduction to Marketing, McDaniel/ Lamb/ Hair, Thomson, 2008,. PDF Books Bellow will give you all related to marketing management 13th edition by kotler!
MARKETING MANAGEMENT 13th International edition
MARKETING MANAGEMENT 13th International Edition
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Marketing Management by Philip Kotler (719 Slides) Marketing Management By Philip Kotler (719 Slides)
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Sammanfattning av Philip Kotler Marketing Management
Sammanfattning Av Philip Kotler Marketing Management
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The Major Tasks of Marketing Management Philip Kotler
The Major Tasks Of Marketing Management Philip Kotler
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Kotler/Keller: Marketing Management Harvard Business Kotler/Keller: Marketing Management Harvard Business
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The Major Tasks of Marketing Management Philip Kotler Journal of
The Major Tasks Of Marketing Management Philip Kotler Journal Of
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Philip Kotler, Kevin Keller Marketing Management, 14th
Philip Kotler, Kevin Keller Marketing Management, 14th
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Principles of Marketing (13th Edition) pdf ebooks by Philip
Principles Of Marketing (13th Edition) Pdf Ebooks By Philip
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Global Marketing Management, 5th Edition
Global Marketing Management, 5th Edition
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Marketing Management, Millenium Edition
Marketing Management, Millenium Edition
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Marketing Management (14th Edition).pdf eBooks
Marketing Management (14th Edition).pdf EBooks
Marketing management/Philip Kotler, Kevin Lane Keller. 14th ed. p. cm. Horizons, California Management Review, the Journal of Marketing, the Journal of . cluding IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS . This PDF book include test bank marketing management kotler 14th edition conduct. To download free marketing management (14th edition).pdf ebooks you need to register.
Marketing Management, Millenium Edition FUMblog
Marketing Management, Millenium Edition FUMblog
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Hospitality Marketing Management, 5th Edition.pdf download
Hospitality Marketing Management, 5th Edition.pdf Download
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Marketing Management, Millenium Edition Perspectiva-INT
Marketing Management, Millenium Edition Perspectiva-INT
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KOTLER ON STRATEGIC MARKETING glen l. urban . 2014
KOTLER ON STRATEGIC MARKETING Glen L. Urban . 2014
Jun 20, 2010 - Philip Kotler's status as a major thought leader in marketing is widely areas: conceptualizing the role and tasks of marketing management; . This PDF book incorporate kotler marketing management document. To download free kotler on strategic marketing glen l. urban . 2014 you need to register.
Marketing Management (14th Edition).pdf eBooks Narotama
Marketing Management (14th Edition).pdf EBooks Narotama
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Open Research Online Social marketing transformed: Kotler
Open Research Online Social Marketing Transformed: Kotler
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22 Phillip Kotler's Quotes on Marketing Coldwell Banker Indonesia
22 Phillip Kotler's Quotes On Marketing Coldwell Banker Indonesia
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Broadening the Concept of Marketing Philip Kotler; Sidney J. Levy
Broadening The Concept Of Marketing Philip Kotler; Sidney J. Levy
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Principles of Marketing, 2010, Philip Kotler, Gary Armstrong
Principles Of Marketing, 2010, Philip Kotler, Gary Armstrong
May 4, 2009 - For undergraduate Principles of Marketing courses This title is a Principles of Marketing , Philip Kotler, 2000, Business & Economics, 304 . This PDF book contain principles of marketing kotler 2010 guide. To download free principles of marketing, 2010, philip kotler, gary armstrong you need to register.
Preface by Philip Kotler (pdf) Place Management Preface By Philip Kotler (pdf) Place Management
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Intermediate Accounting, 13th Edition
Intermediate Accounting, 13th Edition
Accounting for Issuance of Stock. Premium: Issued 100 shares of common stock for $30 per share. Stock has par value of $10 per share. Stock has no par value. This PDF book include intermediate accounting 13th edition solutions conduct. To download free intermediate accounting, 13th edition you need to register.
Intermediate Accounting, 13th edition .au
Intermediate Accounting, 13th Edition .au
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International Economics (13th Edition).pdf eBooks
International Economics (13th Edition).pdf EBooks
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Financial Accounting, 13th Edition anarabbasov
Financial Accounting, 13th Edition Anarabbasov
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ORGANIZATIONAL BEHAVIOR, 13TH EDITION Gsrcpi
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Engineering Mechanics Dynamics 13th edition RC
Engineering Mechanics Dynamics 13th Edition RC
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Managerial Accounting Garrison 13th Edition Solutions
Managerial Accounting Garrison 13th Edition Solutions
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September 13th Edition Edmonds School District
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Robert J. Carbaugh, International Economics, 13th Edition
Robert J. Carbaugh, International Economics, 13th Edition
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Intermediate Accounting 13th Edition Test Bank of /PDF doc
Intermediate Accounting 13th Edition Test Bank Of /PDF Doc
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Global Economics, International Edition, 13th ed. (AISE)
Global Economics, International Edition, 13th Ed. (AISE)
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Marketing Management 13th Edition By Kotler Download or Read Online eBook marketing management 13th edition by kotler in PDF Format From The Best User Guide Database
Marketing principles and marketing management both emphasise strategic issues . Kotler, P & Keller, KL 2009, Marketing Management, 13th Edition, Pearson . Jan 7, 2009 - Principles of Marketing (13th Edition) By Philip Kotler, Gary Armstrong Principles of. Marketing (13th Edition) Description: Today's marketing Jan 14, 2013 - Marketing Management, 14th Edition (2012), by Kotler & Keller, Pearson/Prentice Hall. (If you cannot find 13th edition can get 14th edition). with marketing, to enhance students' perception and importance of marketing in Quiz I (Oct). 5% . Principles of Marketing; Philip Kotler & Gary Amstrong, 13th Edition, . Introduction to Marketing, McDaniel/ Lamb/ Hair, Thomson, 2008,. PDF Books Bellow will give you all related to marketing management 13th edition by kotler!
MARKETING MANAGEMENT 13th International edition
MARKETING MANAGEMENT 13th International Edition
MARKETING MANAGEMENT. 14th Global edition. Topic1 (ch1,5). Defining Marketing and Creating. Customer Value. Kotler, Keller. Adjusted by S. Urbonaviius This PDF book contain marketing management 14 edition document. To download free marketing management 13th international edition you need to register.
Marketing Management by Philip Kotler (719 Slides) Marketing Management By Philip Kotler (719 Slides)
Make sure the marketing department starts small and flat and stays small and flat. . 1-9. Get face to face with the people who matter. This PDF book contain kotler marketing management conduct. To download free marketing management by philip kotler (719 slides) you need to register.
Sammanfattning av Philip Kotler Marketing Management
Sammanfattning Av Philip Kotler Marketing Management
Sammanfattning av Philip Kotler Marketing Management r en kort genomgng av de termer och begrepp som finns inom mnet marknadsfring. Boken har This PDF book include kotler marketing management guide. To download free sammanfattning av philip kotler marketing management you need to register.
The Major Tasks of Marketing Management Philip Kotler
The Major Tasks Of Marketing Management Philip Kotler
Jul 25, 2007 - Philip Kotler is Harold T. Martin Professor of Marketing at the Graduate School of Marketing management may be viewed gener- ically as the . This PDF book incorporate kotler marketing management conduct. To download free the major tasks of marketing management philip kotler you need to register.
Kotler/Keller: Marketing Management Harvard Business Kotler/Keller: Marketing Management Harvard Business
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The Major Tasks of Marketing Management Philip Kotler Journal of
The Major Tasks Of Marketing Management Philip Kotler Journal Of
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Philip Kotler, Kevin Keller Marketing Management, 14th
Philip Kotler, Kevin Keller Marketing Management, 14th
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Principles of Marketing (13th Edition) pdf ebooks by Philip
Principles Of Marketing (13th Edition) Pdf Ebooks By Philip
Jan 7, 2009 - Principles of Marketing (13th Edition) By Philip Kotler, Gary Armstrong Principles of. Marketing (13th Edition) Description: Today's marketing This PDF book contain principles of marketing kotler 13th edition conduct. To download free principles of marketing (13th edition) pdf ebooks by philip you need to register.
Marketing Dr. Philip Kotler in India Marketing Dr. Philip Kotler In India
Mar 14, 2013 - Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor Marketing Management (Prentice Hall), now in its fourteenth edition and. This PDF book include philip kotler 14th edition document. To download free marketing dr. philip kotler in india you need to register.
Global Marketing Management, 5th Edition
Global Marketing Management, 5th Edition
His books include Global Sourcing Strategy: R&D, Manufacturing, Marketing Inter- Therefore, the fifth edition of our book builds on three major changes that . This PDF book incorporate marketing strategy 5th edition document. To download free global marketing management, 5th edition you need to register.
Marketing Management, Millenium Edition
Marketing Management, Millenium Edition
Marketing Management Millenium Edition, Tenth Edition, by Philip . Marketing managers face a host of decisions in handling marketing tasks. These range. This PDF book provide marketing management document. To download free marketing management, millenium edition you need to register.
Marketing Management (14th Edition).pdf eBooks
Marketing Management (14th Edition).pdf EBooks
Marketing management/Philip Kotler, Kevin Lane Keller. 14th ed. p. cm. Horizons, California Management Review, the Journal of Marketing, the Journal of . cluding IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS . This PDF book include test bank marketing management kotler 14th edition conduct. To download free marketing management (14th edition).pdf ebooks you need to register.
Marketing Management, Millenium Edition FUMblog
Marketing Management, Millenium Edition FUMblog
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Hospitality Marketing Management, 5th Edition.pdf download
Hospitality Marketing Management, 5th Edition.pdf Download
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Marketing Management, Millenium Edition Perspectiva-INT
Marketing Management, Millenium Edition Perspectiva-INT
Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler pany increased its market share while virtually eliminating hazardous waste.15. This PDF book contain marketing for managers 15th edition information. To download free marketing management, millenium edition perspectiva-int you need to register.
KOTLER ON STRATEGIC MARKETING glen l. urban . 2014
KOTLER ON STRATEGIC MARKETING Glen L. Urban . 2014
Jun 20, 2010 - Philip Kotler's status as a major thought leader in marketing is widely areas: conceptualizing the role and tasks of marketing management; . This PDF book incorporate kotler marketing management document. To download free kotler on strategic marketing glen l. urban . 2014 you need to register.
Marketing Management (14th Edition).pdf eBooks Narotama
Marketing Management (14th Edition).pdf EBooks Narotama
Marketing management/Philip Kotler, Kevin Lane Keller. 14th ed. p. cm. Philip Kotler is one of the world's leading authorities on market- ing. Bernard Dubois, Groupe HEC School of Management (France); and Delphine Manceau,. This PDF book provide marketing management by philip kotler 14th delphine information. To download free marketing management (14th edition).pdf ebooks narotama you need to register.
Open Research Online Social marketing transformed: Kotler
Open Research Online Social Marketing Transformed: Kotler
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22 Phillip Kotler's Quotes on Marketing Coldwell Banker Indonesia
22 Phillip Kotler's Quotes On Marketing Coldwell Banker Indonesia
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Broadening the Concept of Marketing Philip Kotler; Sidney J. Levy
Broadening The Concept Of Marketing Philip Kotler; Sidney J. Levy
Dec 6, 2006 - Broadening the Concept of Marketing. Philip Kotler; Sidney J. Levy. Journal ofMarketing, Vol. 33, No. 1. (Jan, 1969), pp. 1015. Stable URL:. This PDF book contain philip kotler marketing guide. To download free broadening the concept of marketing philip kotler; sidney j. levy you need to register.
Principles of Marketing, 2010, Philip Kotler, Gary Armstrong
Principles Of Marketing, 2010, Philip Kotler, Gary Armstrong
May 4, 2009 - For undergraduate Principles of Marketing courses This title is a Principles of Marketing , Philip Kotler, 2000, Business & Economics, 304 . This PDF book contain principles of marketing kotler 2010 guide. To download free principles of marketing, 2010, philip kotler, gary armstrong you need to register.
Preface by Philip Kotler (pdf) Place Management Preface By Philip Kotler (pdf) Place Management
laces (cities, regions, countries) have always been managed. How else would we explain the existence of mayors, city councils, county commissioners, and. This PDF book provide philip kotler conduct. To download free preface by philip kotler (pdf) place management you need to register.
Intermediate Accounting, 13th Edition
Intermediate Accounting, 13th Edition
Accounting for Issuance of Stock. Premium: Issued 100 shares of common stock for $30 per share. Stock has par value of $10 per share. Stock has no par value. This PDF book include intermediate accounting 13th edition solutions conduct. To download free intermediate accounting, 13th edition you need to register.
Intermediate Accounting, 13th edition .au
Intermediate Accounting, 13th Edition .au
(Solutions are available at the instructor's portion of the website.) Also, in the 13th Edition, a new Review and. Analysis exercise at the book's companion website This PDF book provide intermediate accounting 13th edition solutions conduct. To download free intermediate accounting, 13th edition .au you need to register.
International Economics (13th Edition).pdf eBooks
International Economics (13th Edition).pdf EBooks
Robert J. Carbaugh. Professor of This is an electronic version of the print textbook. Due to . International Economics, . For your course and learning solutions, visit school. The International Economy and Globalization . This PDF book contain international economics robert carbaugh workbook answers document. To download free international economics (13th edition).pdf ebooks you need to register.
Financial Accounting, 13th Edition anarabbasov
Financial Accounting, 13th Edition Anarabbasov
Purchase any of our products at your local college store or at our preferred The 13th Edition of FACMU has the same objectives as the previous editions: . ment allows instructors to add or edit questions, instructions, and answers by . This PDF book incorporate college accounting 13th edition answer key document. To download free financial accounting, 13th edition anarabbasov you need to register.
ORGANIZATIONAL BEHAVIOR, 13TH EDITION gsrcpi
ORGANIZATIONAL BEHAVIOR, 13TH EDITION Gsrcpi
On October 18, 2010, approximately 9 business offices inside an academic building located on the campus of Mississippi State University were burglarized and This PDF book include organizational behavior 13th edition document. To download free organizational behavior, 13th edition gsrcpi you need to register.
Intermediate Accounting. Chapters 1-14. 13th Edition Intermediate Accounting. Chapters 1-14. 13th Edition
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Engineering Mechanics Dynamics 13th edition RC
Engineering Mechanics Dynamics 13th Edition RC
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Managerial Accounting Garrison 13th Edition Solutions
Managerial Accounting Garrison 13th Edition Solutions
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September 13th Edition Edmonds School District
September 13th Edition Edmonds School District
Sep 12, 2013 - by sending a message to [email protected] as we appreciate The EWHS Chef School will gladly accept your donation of any cookbooks that you no . What does it really mean to protect your kids' privacy online? This PDF book incorporate edmonds kids cookbook conduct. To download free september 13th edition edmonds school district you need to register.
Robert J. Carbaugh, International Economics, 13th Edition
Robert J. Carbaugh, International Economics, 13th Edition
Jan 6, 2011 - Robert J. Carbaugh, International Economics, 13th Edition, Edition: ISBN 13: 978-1-4390-3894-9; E-Book Version ISBN: 978-1133-459-521. This PDF book contain international economics robert carbaugh workbook answers conduct. To download free robert j. carbaugh, international economics, 13th edition you need to register.
Engineering Mechanics Statics 13Th Edition Solutions
Engineering Mechanics Statics 13Th Edition Solutions
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Intermediate Accounting 13th Edition Test Bank of /PDF doc
Intermediate Accounting 13th Edition Test Bank Of /PDF Doc
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Global Economics, International Edition, 13th ed. (AISE)
Global Economics, International Edition, 13th Ed. (AISE)
This is an electronic version of the print textbook. Due to Robert J. Carbaugh . Cengage Learning is a leading provider of customized learning solutions . Conferences devoted to global economic issues have explored the avenues through. This PDF book contain international economics robert carbaugh workbook answers information. To download free global economics, international edition, 13th ed. (aise) you need to register.
Office Depot UW Newsletter 13th edition FINAL.pub Office Depot UW Newsletter 13th Edition FINAL.pub
zine's 2013 Corporate 101 list. Office. Depot was recognized for its unwaver- ing commitment (Please see our return policy on www.business.). This PDF book provide office depot return policy guide. To download free office depot uw newsletter 13th edition final.pub you need to register.
The American Pageant 13th Edition Guidebook Answers
The American Pageant 13th Edition Guidebook Answers
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Engineering Mechanics Statics 13th edition.pdf (download
Engineering Mechanics Statics 13th Edition.pdf (download
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Intermediate Accounting, 13th Edition Acsu Buffalo
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Human Biology, 13th Edition 2014 Big Sandy Community
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Design Of Concrete Structures 13th Edition By Arthur H Nilson
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Editions for Principles of Marketing: (Hardcover published in 2005), (Hardcover published in 2007), (Hardcover published. Home My Books.
Customer Book Reviews
I think it does a decent job on providing the basic information and is fairly easy to read. The test questions seriously need to be revamped. There really is no critical thinking, it is just regurgitation of what the book believes. To pass the tests, you NEED to either memorize the chapter word for word or buy all of the extra materials at [..] and take all of the extra practice tests and memorize them. I don't feel this was an accident and was done to induce more sales of add-on materials.
This book was a great choice. I have a Principles of Marketing course at my company and this cover all the course requirements. Subhadra kannada movie song of vishnuvardhan mp3 download. I previously read this book but like 10 editions back and I found very new interesting information but the foundation is the same. Amazon responded very quick to my buy, I tried to get ot cheaper from other buyer at Amazon but some days later they responded that they did not have it.
I needed this book as a class requirement for a BA in business administration. I completed the course with an A.
This 13th edition of Kotler's Principles of Marketing has been our reference throughout our whole course in Marketing Management, I believe this book is made for students at college levels because of how simple the explanations are and it's absolutely affordable for students. I'm also recommending it to all commerce students. Liedfett kochbuch rapidshare files. It's a great purchase and a well written edition.
For an older book, this book was in great quality. It was so much cheaper to get this edition of the book, which is very similar to the newest edition. The main differences between the older and newer versions are the case studies. The newer book has the accurate modern case studies, which can make it hard to do the case studies with the older book, but it is still possible to make do with the older one.
The 15th Edition of Principles of Marketing was a mandatory text for a Marketing class of mine. However, i could not afford to purchase that one and opted to settle for the 13th ed. in used condition. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal. The content in the book is extremely similar to that of the 15th ed. I've notices very few differences, which may deal with the pictures or examples they used. Also, i bought this book in hard cover compared to my friends who bought it in soft cover. I would recommend this to anyone interested in Marketing, not only because the price is great, but also because the explanations and examples given in the text are easy to relate to, and therefore make learning about Marketing very simple.
Purchased this book for my son to assist him with his college studies. He said this book helped him a great deal. Good to know you can find books that will help with the subject matter at hand.
Right on top of the subject matter and covered all the essential topics I was hoping for . Thank you
Its what I was expecting and is working correctly. I am really satisfied with new acquisition and I will recommend it for others.
Read the book and great start for work and for school
By Chirag Purohiton May 02, 2013
It is a great book and the author is amazing. explains you all the things that novice people think are jargons used in school or @ work. i would recommend it to all marketing people regardless of they think they know everything
At 150$ I had expected the book will come with an E-Code for using E-book; but that's not the case. I have given only 3 Stars for this reason. In today's age spending 150$ just for a hardcopy is over-value.
This was going to cost me over $200 new for a marketing class of mine and this slightly older edition arrived in great condition and on time. It has a very little variance from the newest edition, even my professor uses this one.
I purchased this book to use as a reference text while studying for my Marketing exams. This book can be termed as the 'bible' for Marketing. Excellent text and i received it in great condition!!
This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored.
I would recommend if in school to ask professor if their alright ..
By Amazon Customeron Mar 10, 2016
Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.
It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that 'every page has been poured over to provide the most up to date research and business articles for educational purposes.' Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.
Well written Marking book which includes many useful real world examples
By Pa_o's_fanon Nov 02, 2015
This is the latest edition of the Principles of Marketing textbook and is used for an introductory undergraduate or graduate course. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements. Each chapter is filled with key terms used in the real world and the definitions can be found in the margins. The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters. Also included in the chapters are many helpful charts, tables, and photos. During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams.
Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I removed the protective plastic. Several other pages have also torn near the binder ring areas. I bought this book, as I am sure many others as well, because I need it for a course. I at least expect a decent level of quality when paying nearly $150. The only good thing is that it arrived in time for the class (more than I can say for others). Hopefully they will release a digital version for future users. This current loose leaf version is low quality incommensurate of its high price.
Careful which version you buy. The paperback (global) version has a different ISBN number entirely than the hardcover and digital editions. Much of the book is identical but the case studies, learning examples etc are all different. Same edition, different book. If you're using this book for a school make sure you check the ISBN number matches for the format you buy.
I purchased this textbook for my marketing class. This book was an excellent read and the course objectives for each reading is helpful to understand the chapter. I like how the case studies and examples are applicable to our every day life that it's easy to relate too.
This is a great marketing book that is jam-packed with strategies and tactics and real-world examples to back them up. It's academic and methodical in style, but not hard to read or understand and not too dry as to lose interest. I studied this as an entrepreneur with a business to apply the principles to, and found quite a bit that I could implement quickly and see tangible results. Being very widely read and having tried many things are definitely two necessary components to becoming a great marketer, and I'm glad I took the time to study this book.
book was fine, used it once this semester for notecards for the final. On the other hand I'm currently on the phone trying to get a $230 charge taken off my card because there was 'binding damage' to the book. At the beginning of the semester i reported that there was highlighter markings, a missing page and damage to the cover as well as binding damage but never received any kind of notice about it. I didn't think anything of it and just assumed that the report would go on file to prevent something like this. I just got an email saying I was wrong. Thanks to Amazon's customer service department, I've put into motion some efforts to get this charge taken off my account, but we'll have to wait to see how that goes. Just a fair warning to those who plan on renting: Do so with caution. Realize that you're just as likely to be ripped off for textbook rental from Amazon as you are from your university book store.
A Must Read for Marketing Principles and Foundational Learning
By Joshua Gaonaon Jun 26, 2016
This is a great read for anyone interested in learning more about marketing principles. I purchased this book for an upper division Marketing Principles class for my Marketing and Management major. I have read practically the whole book, and I can say as a first year college student, the information presented within this textbook is clear, concise, and entertaining.
This review does NOT reflect content in the book, just something to be aware of before buying it on Amazon. Any 'student access code' that comes with the book only works through the Pearson website, NOT through a linked source such as Blackboard. There's no indication of this anywhere on Amazon or through Pearson, except by calling their support which will simply tell you to buy the code through their website and return your already opened product to Amazon. Since you have to have access for your class, you'll probably end up having to buy two access codes just to get to the course content. Simply put, Pearson is a scam.
If you are into plenty of stories about businesses and ..
By Harryon May 26, 2015
If you are into plenty of stories about businesses and they way they market then this book is for you. If you don't want test questions at the end of each chapter then this book is for you. If you want to skip the Hoopla of long drawn out stories then find another resource for understanding marketing. I bought CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation) which cuts to the chase and give you the terms, definitions and materials straight forward without the Hoopla of endless stories !
I ordered this textbook in Kindle format for a college marketing course. It is an excellent textbook. I'm glad that I ordered it in Kindle format because with the Kindle reader on my PC, I can make the text 200% which makes it very easy to read and highlight. I also like the fact that I can have the entire index open on the left side of the screen. This makes it easy to use as a reference.
The spelling and grammatical errors in this book are a little surprising. It's hard to believe this is a college-level textbook.
The book quality was great and I got it cause I had to
By Notsofasston Dec 25, 2016
It's a book and it's for school. The book quality was great and I got it cause I had to. Not because I love the subject and just wanted to read more lol.