In the annals of contemporary change literature, Alvin Toffler is the 600-pound gorilla. He and his wife and collaborator Heidi Toffler have written a baker's dozen of books that have all been best-sellers, starting way, way back in 1970 with Future Shock.
This article includes a, related reading or, but its sources remain unclear because it lacks. Please help to this article by more precise citations. (March 2017) Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century Author Country United States Language English Genre, Published 1990 Media type Print Pages 585 Preceded by Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century is the third book in a trilogy written by the, following and. The hardcover first edition was published October 1, 1990. The Trinity of Power The combination of knowledge, wealth and force is described by Toffler as providing individuals or other entities power. Knowledge is the most powerful form of power, considering we are now living in a Knowledge-based civilization.
Wealth is another form of power, and is flexible in nature, since it can be used as punishment (like a stick) or reward (as a carrot). Finally force, in lay terms violence, is noted as another element of power. It isn't as flexible as the other elements of power, since you can't exactly 'take back' shooting someone or punching them in the face. However, the psychological capability that you have force available, like a cowboy or police man with a gun his holster is often all it takes to ensure compliance. Transformation of Elements of Power Toffler emphasizes that any of the elements of power can be transformed from one to another such that the individual has the Trinity no matter where they started from. For example, force, like a gun/knife (or silent threat of a gun/knife) can be used to obtain Knowledge (information) or Wealth (money). Wealth can be used to obtain Force, like hiring a hit man or buying poison.
Dc.contributor.author: Alvin Toffler. Dc.format.mimetype: application/pdf dc.language.iso: English. Dc.subject.keywords: Power Shift. In the annals of contemporary change literature, Alvin Toffler is the 600-pound gorilla. This article includes a, related reading or, but its sources.
Wealth can be used to obtain knowledge, like bribing or buying a book. But ultimately, knowledge is emphasized as the most effective (efficient) way to start off. Through knowledge, like the knowledge in this article or other sources on the internet, methods can be found to obtain Force (ex. Connections to the 'under world') and Wealth (ex. A Wealth of Knowledge is now available on the internet and at the disposal of the user through the finger tips. In particular, information related to cybernetics, the modern word for things like casting voodoo spells is freely found on YouTube and other sources. Cybernetics also relates to other fields like numerology and symbology which are powerful tools for obtaining Force and Wealth.
Considering Toffler refers to our civilization and economy based upon symbology, or a 'symbolic economy', then this is indeed powerful for any individual. The Power of Knowledge Toffler emphasizes that of the trinity of power, the use of wealth and force is available to the Rich and Powerful, however knowledge is something available to even the weak and poor.
What's interesting about Knowledge is that it can be generated infinitely as we all try to reach an understanding of 'The Truth' if there is one. In Toffler's words, 'Knowledge is the most democratic source of Power'.
'Between now and the 21st century, millions of ordinary, psychologically normal people will face an abrupt collision with the future,' Alvin Toffler (with a since-acknowledged assist from his wife, Heidi) prophesied at the start of the 1970 best seller 'Future Shock.' In diagnosing 'a new and powerfully upsetting psychological disease,' that book, along with works like the Club of Rome's neo-Malthusian tract 'Limits to Growth' and Hal Lindsey's Christian jeremiad 'The Late Great Planet Earth,' helped to define the 70's as a period when smog, the Antichrist and insufferably long guitar solos threatened to destroy the global village as completely as Charlton Heston did at the apocalyptic climax of 'Beneath the Planet of the Apes.' But 'Future Shock' was no typical Me Decade downer. For the Tofflers, 'The Collapse of Hierarchy' and 'A Superabundance of Selves' (to quote two section headings in 'Future Shock') weren't the disturbing developments they were to appalled social critics like Daniel Bell in 'The Cultural Contradictions of Capitalism' and Christopher Lasch in 'The Culture of Narcissism.' The Tofflers believed that rampant technological, economic and cultural innovation was mainly a good thing, or at least potentially liberating for most of us once we learned how to deal with it. When the shock wore off, said the Tofflers, who elaborated their case in 'The Third Wave' (1980) and 'Powershift' (1990), we'd appreciate a richer, freer, groovier world. Now the Tofflers are again back from the near future.
Their new book, 'Revolutionary Wealth,' builds on the framework of their previous writings, so there's a lot of talk about clashes among First Wave (agrarian), Second Wave (industrialized) and Third Wave (postindustrial, or 'knowledge-based') societies. They argue convincingly that we are on the verge of a post-scarcity world that will slash poverty and 'unlock countless opportunities and new life trajectories,' at least if we avoid the rapidly escalating risks to such progress. Credit Robert Weingarten The Tofflers, whose penchant for neologisms remains unabated, spend much time discussing the booming 'prosumer economy' (which involves unpaid work that nevertheless greatly increases quality of life; for example, cooking a lavish meal for friends or much of open-source computer coding) and fretting over 'obsoledge' (obsolete knowledge). Terrorism, and potential pandemics have done little to dampen their old optimism. 'The long-term reality is that we, as a species, have been getting better' at producing wealth, they say. 'If we hadn't, the planet would not now be able to support nearly 6.5 billion of us. We wouldn't live as long as we do.
And, for better or worse, we wouldn't have more overweight people than undernourished people on earth — as we do.' Life expectancy at birth in the world, they note, including the 'poor world,' increased 42 percent over the past 50 years. Advertisement The titular wealth they speak of comes from substituting 'ever-more-refined knowledge for the traditional factors of industrial production — land, labor and capital.'
The United States is producing more stuff than ever with fewer workers. The Tofflers write that only 20 percent of the work force is now in the manufacturing sector, while some 56 percent (and growing) is engaged in what they call 'knowledge work' — managerial, financial, sales-related, clerical and professional tasks. Even activities like agriculture have gone high-tech, through biotechnology and increasingly sophisticated use of global-positioning satellites to customize irrigation and fertilization down to the individual acre. Knowledge-based wealth, they argue, is revolutionary not just because it gets more output from fewer inputs.
Unlike such physical resources as oil, knowledge can be shared by an infinite number of people, and its value and benefits are generally increased by wider circulation. (A network, after all, is only as powerful as the number of participants.) Just as important, the Third Wave wealth system 'demassifies production, markets and society,' creating space for unending experimentation, innovation and individuation.
Forgive the Tofflers their diction, which sometimes reads like the linguistic equivalent of a shag rug. Their schema helps to explain why air quality has improved in American cities over the past 30 years and why American culture has become remarkably more accepting of alternative lifestyles.
Yet they are not Panglossian. 'The list of potential horrors is seemingly endless,' they write, citing a United States-China war, a 21st-century Great Depression, water shortages in the developing world and more. Any of these could slow or reverse today's generally positive trends.
Despite visionary passages about nanotechnology (the manipulation of objects at the atomic level) and potential moon-based helium energy, 'Revolutionary Wealth' is less interesting for its specifics (most of which will be familiar to readers of publications like Wired, The Economist and Red Herring) than for its evidence of how far we've come since the 70's, when politics, economics and culture all seemed as played out as Richard Nixon's denials of criminality. In 'Future Shock,' the Tofflers warned that many people 'will find it increasingly painful to keep up with the incessant demand for change that characterizes our time. For them, the future will have arrived too soon.' These days, from Baghdad to Bangalore to Boston, it seems more likely that people worry that the future will arrive too late. That's no small change, and it's one on which the Tofflers have been shining a light for years.
In Powershift, Alvin Toffler brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life. In Powershift. Alvin Toffler’s Future Shock and The Third Wave are among the most influential books of our time. Now, in Powershift, he brings to a climax the. EXECUTIVE BOOK REPORT. 2nd Lt Michael J. Castagna, USMC. Alvin Toffler. PowerShift: Knowledge. Wealth, and Violence at the Edge of the 21st Century.
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Aug 15, Amber rated it it was amazing. Sep 08, Saadia rated it really liked it. The family firm is the only one of a host of colorful formats that shifts power away from manager-bureaucrats in the year ahead. With regards to The Powershift Era, the nature of power is changing. A fundamental analysis and convincing essay on Powershift between Money and Information as main source of Power and control Have you not read and learned about this book?
In this age of information, knowledge plays a crucial role in the powershkft. They will be divided into the fast and slow countries. There are no discussion topics on this book yet. Radical change is underway as knowledge may becoming the currency of the future. Please help improve this article by adding citations to reliable sources.
The result is that airlines, car makers, and oil companies are all engaged in a many-sided war for control of the emerging communication systems. The author covered a complex topic with such an eloquence just matchless.
People’s Daily classes him among the 50 foreigners that shaped modern China. This book was recommended to me by a co-worker and reading it now, some 20 plus years after it was first published, it was fairly prophetic. People now seek their own diverse needs and desires. Not a single coin or piece of paper money is exchanged.
Although some remedies were done, cyber fraud is still the most elusive and hardest crime to caught and penalize. This accelerated pressure also shifts power by undermining the fixed, bureaucratic chain of command.
Very well informed, but I personally did not find it as useful as the prior work, Future Shock.
Read based on recommendations from KM community. Facts become obsolete faster than ever before as new knowledge supplants old facts.
Even though I believe perhaps an old school idea I should set aside as it is blinding me to future ideas the economies that are most profitable are those that are most productive, Toffler suggests otherwise.
One of the most informative books I have ever read. The author is explained symptoms,way of avoidance and future perspectives without force his reader to tooffler it. With regards to The Image Makers, the pwoershift economy is tightly tied not only to formal knowledge and technical skills but even to popular culture and the expanding market for imagery.
Jan 31, Vaughan Jones added it. Considering Toffler refers to our civilization and economy based upon symbology, or a alvni economy”, then this is indeed powerful for any individual. Information is the most fluid resources, and fluidity is the hallmark of an economy in which the production and distribution of food, energy, goods, and services increasingly depend on symbolic exchange.
Open Preview See a Problem? The book in itself is a visionary lens on how political, social and economics powers are changing in the Information Age. A single obsolete assumption about knowledge: As we advance towards a super-symbolic economy, it is imperative to permit an extremely wide range of free expression.
When answering questions, write like you speak. Here are five guidelines:. Quicken mac change category for multiple transactions. Keep it conversational.
But as wrenching changes coming ahead, many religions, even stricter Islam, would eventually be affected and constantly under resistance.
Lastly, the reader recommends that the book must be updated. A former associate editor of Fortune magazine, his early work focused on technology and its impact through effects like information overload.
Nov 01, Pages Buy. Please try again later. This book is so actual nowadays but although some nations and societies are still doing mistakes already explained from Toffler. Europe has a grand, overarching strategy that aims at shifting regional and world power.
Toffler emphasizes that of the trinity of power, the use of wealth and tffler is available to the Rich and Powerful, however knowledge is something available to even the weak and poor.
The Second Wave was based on factory mass production, needed more communication at a distance and gave rise togfler pst office, telegraph, and telephone. A well researched and well crafted book. Feb 01, James Chung rated it really liked it. The First Wave is the communication passed mouth-to-ear and face-to-face.